The log burner installation market is booming — and the installers winning aren't always the most skilled. They're the most visible.
HETAS — the Heating Equipment Testing and Approval Scheme — is the UK government's officially recognised body for approving solid fuel, wood, and biomass heating appliances and services. In short, if you're HETAS registered, you're the only installer a serious homeowner should be calling.
The problem? Most HETAS installers are brilliant at the job and invisible at the marketing.
HE71 TAS changes that.
A Market That Isn't Slowing Down
The percentage of UK homes equipped with wood burners rose from 9.4% in 2022 to 10.3% in 2024. In some areas the growth was even sharper — West Berkshire, Wychavon, and Rother saw increases of over eight percentage points. Even in urban centres like Hastings and Worthing, installations nearly doubled.
Between 2021 and 2022 alone, stove sales surged by 40% — driven by energy price anxiety and the timeless appeal of real heat and real flames.
The demand is there. The jobs are there. The homeowners are ready to spend.
The question is who they're calling — and why they're calling them instead of you.
Why HETAS Registration Wins the Job Before You've Said a Word
This isn't a trade where the cheapest quote wins.
Failing to use a HETAS registered installer can invalidate home insurance, risk a fine of up to £5,000, and make it difficult to sell the property.
Homeowners who've done any research at all know this. They're not shopping for the cheapest van. They're looking for the name that gives them certainty — that the job is legal, safe, certified, and documented. That the certificate exists. That when it comes to selling the house, there's no awkward conversation about compliance.
HETAS registration ends the debate before it starts.
What's One New Customer Worth?
A full log burner installation in 2025 — supply, design, and fit — runs between £3,500 and £5,500.
That's before the referral. Before the neighbour who watched the van pull up and made a mental note. Before the five-star review that sits on Google and does the selling for years.
For a HETAS installer, one job isn't just one job. It's the beginning of a referral chain that can pay for itself many times over.
The only variable is whether the right homeowner found you first — or found someone else.
The Van Is Your Best Marketing Tool. Most Installers Don't Know It.
Most HETAS installers rely on word of mouth and hope. Hope that the last client mentions them. Hope that someone searches the right thing at the right moment.
Word of mouth is powerful. But it's passive.
A branded vehicle working its way through villages, sitting on driveways, parked outside jobs on residential streets — that's 100,000+ impressions a year from normal working life. Every one of those moments is a potential call from a homeowner who's already sold on the idea and just needs to know who to trust.
The difference between a plain white van and HE71 TAS is the difference between invisible and unforgettable.
Seen on the Road. Remembered When It Matters.
HE71 TAS reads as HETAS — instantly, unmistakably.
For a certified installer, this isn't a vanity plate. It's a qualification worn on the bumper. Driving past the exact homeowners who are already half-decided, already thinking about next winter, already aware that HETAS registration is what separates a proper installation from a problem waiting to happen.
One installation more than covers the investment. Every job after that is the return on an asset that never stops working.
The installs are out there. Is your name the one they're going to remember?
👉 Get HE71 TAS at ubrplates.co.uk